Anacapa Productions | Full-Service Video Production for Brands & Agencies

TAM’S BURGERS: Dreams That Taste Amazing

DESCRIPTION & BTS


Campaign Description:


For this 30-second CTV commercial with 15sec cut downs, we set out to capture the pure excitement and love that Tam’s Burgers fans feel when stepping into the restaurant. This lighthearted, high-energy spot follows a fun-loving, slightly goofy customer who can barely contain his excitement as he scans the menu, lost in a delicious daydream about all the incredible options Tam’s has to offer.


A major highlight of this production was our use of VFX to create a surreal "dream sequence" where a floating, beautiful Tam’s double cheeseburger takes center stage, hovering in slow motion as the customer's imagination runs wild. Complemented by whimsical food shots, including cheesy fries, delicious guac cover tacos, and sizzling burger patties, this scene immerses viewers in a mouthwatering fantasy world before snapping back to reality—just in time for the customer to place his order.


The final product is a fun, engaging commercial that blends relatable humor, high-energy visuals, and VFX-enhanced storytelling, reinforcing Tam’s Burgers as the go-to spot for satisfying cravings.


Director: Ellington Tynes

EP: Ellington Tynes & Richard Martin

Producer : Caleb Wiley


Talent : Cameron Wycoff

Talent : Laura Lopez


DP : James B Hammond

Food Stylist: Courtney Weis

1st AC : Gracia Lu

Gaffer: Eric Rosas

Key Grip: Lafayette Fredrick

Editor: Dean LeNoir

VFX Animator: NOA graphics

Colorist : Bobby Lam

Art Director : Nadieme Villar

Sound Mixer: Andres Acosta

Wardrobe : Isaak Adoyi

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