Campaign Description:
For this 30-second CTV commercial with 15sec cut downs, we set out to capture the pure excitement and love that Tam’s Burgers fans feel when stepping into the restaurant. This lighthearted, high-energy spot follows a fun-loving, slightly goofy customer who can barely contain his excitement as he scans the menu, lost in a delicious daydream about all the incredible options Tam’s has to offer.
A major highlight of this production was our use of VFX to create a surreal "dream sequence" where a floating, beautiful Tam’s double cheeseburger takes center stage, hovering in slow motion as the customer's imagination runs wild. Complemented by whimsical food shots, including cheesy fries, delicious guac cover tacos, and sizzling burger patties, this scene immerses viewers in a mouthwatering fantasy world before snapping back to reality—just in time for the customer to place his order.
The final product is a fun, engaging commercial that blends relatable humor, high-energy visuals, and VFX-enhanced storytelling, reinforcing Tam’s Burgers as the go-to spot for satisfying cravings.
Director: Ellington Tynes
EP: Ellington Tynes & Richard Martin
Producer : Caleb Wiley
Talent : Cameron Wycoff
Talent : Laura Lopez
DP : James B Hammond
Food Stylist: Courtney Weis
1st AC : Gracia Lu
Gaffer: Eric Rosas
Key Grip: Lafayette Fredrick
Editor: Dean LeNoir
VFX Animator: NOA graphics
Colorist : Bobby Lam
Art Director : Nadieme Villar
Sound Mixer: Andres Acosta
Wardrobe : Isaak Adoyi